Destination as Journey

Watch this…

Did you catch it…

“… the journey is the destination.” The punch line of this comercial caught my attention. The comercial seems trivial at first (I mean lets face it, we ran out of creative ideas to sell cars about 10 years ago) but I realized this was scratching the surface of something very profound. Of course the comercial is about vacations and cars but, what if instead of thinking about vacation we thought about vocation?

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